a short spoken script

Video scripts for handmade brands

Use a short spoken script to show the work a product photograph cannot explain.

Write the viewer’s real question as the opening line.

The footage to gather

Give each moment a little breathing room. Get close enough to show the detail, and keep the original clips handy.

Opening

Write the viewer’s real question as the opening line.

Middle

Pair each spoken point with evidence from an available shot; delete claims the footage cannot support.

Ending

Close with one relevant action instead of a list of requests.

Do not speed up a process in a way that misrepresents how it is made.

Ask yourself: Does the script sound natural when read aloud over the clips?

Watch it as if you were seeing it for the first time. If something is unclear, try a different cut or add the missing shot.

a footage-based editing prompt

Describe the supplied footage before describing a style.

a revision-ready brief

List the available clips and the one non-negotiable moment.

Useful questions

What should I film for handmade brands?

Raw material. The distinctive finishing step. The piece being used.

How should I judge the finished video?

Does the script sound natural when read aloud over the clips? Do not speed up a process in a way that misrepresents how it is made.

Where does Amira fit?

Take your brief into Amira with the clips you want to use. Tell it what to keep, what to leave out and how you want the video to feel.