a footage-based editing prompt

Video prompts for handmade brands

Use a footage-based editing prompt to show the work a product photograph cannot explain.

Describe the supplied footage before describing a style.

The footage to gather

Give each moment a little breathing room. Get close enough to show the detail, and keep the original clips handy.

Opening

Describe the supplied footage before describing a style.

Middle

Name the essential action, the intended viewer and what must remain in the sequence.

Ending

Specify the final idea the viewer should take away.

Do not speed up a process in a way that misrepresents how it is made.

Ask yourself: Could an editor follow the prompt without inventing missing footage?

Watch it as if you were seeing it for the first time. If something is unclear, try a different cut or add the missing shot.

a revision-ready brief

List the available clips and the one non-negotiable moment.

a short spoken script

Write the viewer’s real question as the opening line.

Useful questions

What should I film for handmade brands?

Raw material. The distinctive finishing step. The piece being used.

How should I judge the finished video?

Could an editor follow the prompt without inventing missing footage? Do not speed up a process in a way that misrepresents how it is made.

Where does Amira fit?

Take your brief into Amira with the clips you want to use. Tell it what to keep, what to leave out and how you want the video to feel.