a revision-ready brief

Editing briefs for handmade brands

Use a revision-ready brief to show the work a product photograph cannot explain.

List the available clips and the one non-negotiable moment.

The footage to gather

Give each moment a little breathing room. Get close enough to show the detail, and keep the original clips handy.

Opening

List the available clips and the one non-negotiable moment.

Middle

Separate story instructions from style preferences and state what may be shortened.

Ending

Define one concrete criterion for approving the edit.

Do not speed up a process in a way that misrepresents how it is made.

Ask yourself: Does the brief explain how to judge a first cut?

Watch it as if you were seeing it for the first time. If something is unclear, try a different cut or add the missing shot.

a footage-based editing prompt

Describe the supplied footage before describing a style.

a short spoken script

Write the viewer’s real question as the opening line.

Useful questions

What should I film for handmade brands?

Raw material. The distinctive finishing step. The piece being used.

How should I judge the finished video?

Does the brief explain how to judge a first cut? Do not speed up a process in a way that misrepresents how it is made.

Where does Amira fit?

Take your brief into Amira with the clips you want to use. Tell it what to keep, what to leave out and how you want the video to feel.