Replace the origin story with evidence

The story worth telling

The audience does not need every step that led to the company. Show the moment that makes the idea understandable: the awkward workflow, the working prototype or the choice you made differently. Let the founder explain why it matters.

Three things to capture

1. A founder’s concise explanation
2. A visible product or process example
3. A specific next step

Let the camera run a little before and after each action. Those extra seconds give you room to find a better cut.

Give the edit a shape

Before you share it

Verify claims and remove confidential customer or fundraising information.