The footage to gather
- The item or service being requested
- One real part of the process
- The completed order
Give each moment a little breathing room. Get close enough to show the detail, and keep the original clips handy.
Plan a short spoken script
Opening
Write the viewer’s real question as the opening line.
Middle
Pair each spoken point with evidence from an available shot; delete claims the footage cannot support.
Ending
Close with one relevant action instead of a list of requests.
Review it for small business owners
Promise only the turnaround and availability your business can deliver.
Ask yourself: Does the script sound natural when read aloud over the clips?
Watch it as if you were seeing it for the first time. If something is unclear, try a different cut or add the missing shot.