a footage-based editing prompt

Video prompts for small business owners

Use a footage-based editing prompt to answer the question customers ask before ordering.

Describe the supplied footage before describing a style.

The footage to gather

Give each moment a little breathing room. Get close enough to show the detail, and keep the original clips handy.

Opening

Describe the supplied footage before describing a style.

Middle

Name the essential action, the intended viewer and what must remain in the sequence.

Ending

Specify the final idea the viewer should take away.

Promise only the turnaround and availability your business can deliver.

Ask yourself: Could an editor follow the prompt without inventing missing footage?

Watch it as if you were seeing it for the first time. If something is unclear, try a different cut or add the missing shot.

a revision-ready brief

List the available clips and the one non-negotiable moment.

a short spoken script

Write the viewer’s real question as the opening line.

Useful questions

What should I film for small business owners?

The item or service being requested. One real part of the process. The completed order.

How should I judge the finished video?

Could an editor follow the prompt without inventing missing footage? Promise only the turnaround and availability your business can deliver.

Where does Amira fit?

Take your brief into Amira with the clips you want to use. Tell it what to keep, what to leave out and how you want the video to feel.