The footage to gather
- Two sizes beside a familiar object
- Staff demonstrating the fastening
- The item packed with care instructions
Give each moment a little breathing room. Get close enough to show the detail, and keep the original clips handy.
Plan a footage-based editing prompt
Opening
Describe the supplied footage before describing a style.
Middle
Name the essential action, the intended viewer and what must remain in the sequence.
Ending
Specify the final idea the viewer should take away.
Review it for pet shops
Show sizing and intended use clearly; do not imply a product is suitable for every animal.
Ask yourself: Could an editor follow the prompt without inventing missing footage?
Watch it as if you were seeing it for the first time. If something is unclear, try a different cut or add the missing shot.