a revision-ready brief

Editing briefs for online stores

Use a revision-ready brief to answer a product question before checkout.

List the available clips and the one non-negotiable moment.

The footage to gather

Give each moment a little breathing room. Get close enough to show the detail, and keep the original clips handy.

Opening

List the available clips and the one non-negotiable moment.

Middle

Separate story instructions from style preferences and state what may be shortened.

Ending

Define one concrete criterion for approving the edit.

Keep colours, dimensions and included accessories consistent with the listing.

Ask yourself: Does the brief explain how to judge a first cut?

Watch it as if you were seeing it for the first time. If something is unclear, try a different cut or add the missing shot.

a footage-based editing prompt

Describe the supplied footage before describing a style.

a short spoken script

Write the viewer’s real question as the opening line.

Useful questions

What should I film for online stores?

The item beside a scale reference. The product doing its main job. What comes in the box.

How should I judge the finished video?

Does the brief explain how to judge a first cut? Keep colours, dimensions and included accessories consistent with the listing.

Where does Amira fit?

Take your brief into Amira with the clips you want to use. Tell it what to keep, what to leave out and how you want the video to feel.